Remove Accessories Remove Gifts Remove Social Media Remove Target Market
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Meet the woman building a modest fashion empire in Malaysia

Inside Retail

Another thing that we saw which grew quite fast was the whole practice of gifting. As everyone was isolated during the pandemic, they wanted to send gifts to each other, and personalisation was a key element in our product mix too,” she said. Yusof is no different in this area, and her brands are always using social media heavily.

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“Lead with heart”: Malaysia’s Vivy Yusof talks Barbie x Duck collab

Inside Retail

She revealed that Duck invests a lot more marketing into collaborations,so she expects them to generate more revenue than normal collections. According to her, the partnership with Mattel very much aligns with Duck’s ethos of celebrating life’s adventures, particularly with its target market – women.

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