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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What were your biggest learnings over that period in terms of e-commerce marketing?

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Goodbyes’ roadmap for national expansion and a store in every city

Inside Retail

But even with six, we’re proud to be the largest secondhand bricks-and-mortar retail service in Australia, and our plans are to achieve broad nationwide expansion in the next couple of years. The post Goodbyes’ roadmap for national expansion and a store in every city appeared first on Inside Retail Australia.

Expansion 244
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With new store, Nere seeks to elevate travel for the mass market

Inside Retail

Located on the ground floor of Melbourne Central, the store carries Nere-branded suitcases, soft-sided bags, packing cubes, toiletry kits, luggage tags, water bottles and other accessories that shoppers can mix and match in various colours to create their own personalised luggage sets. Nere releases new colours and accessories every season.

Marketing 246
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From the All Blacks to Sylvia Park: Replay reveals NZ expansion plans

Inside Retail

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years. In Australia alone, the luxury fashion market is estimated to be worth US$2.6 Leveraging high-profile sponsorships.

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Buyer sought for collapsed eyewear retailer Soda Shades

Inside Retail

The brand was once part-owned by social media influencer and entrepreneur Steph Claire Smith and her partner Josh Miller. Assets up for sale are stock and intellectual property, including social media channels used to promote sales. . “We We expect there will be a high level of interest in purchasing such a fresh label.

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A David v Goliath showdown unfolds: Emerging toy company defying industry titans

Inside Retail

Learn more “City Beach Australia has recently built a strong relationship with BMS Brands,” explains Reece Foster, menswear accessory buyer at City Beach Australia. “We We feel BMS offers a unique product range that is innovative within this market. You can also connect with them on social media via Facebook , Instagram and LinkedIn.

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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

Australian luggage brand July has confirmed the appointment of luxury marketing professional Alex Anton as its vice president of brand, a newly created role that underscores the retailer’s ambition to become a globally recognised name in the travel space. We need to create better and more beautiful campaigns,” he said.