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The rise of personalised shopping experiences

Inside Retail

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. The consumer demand for a personalised experience is immense and growing.

Shopping 243
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How Mimco MD Sarah Rovis is driving the accessories brand into the future

Inside Retail

The accessories brand’s managing director reveals the two women who have inspired her most and the biggest lessons she’s learned. Without them, strategy will never be successful. This has board approval and engagement from every member of the Mimco team and our Country Road Group (CRG) partners.

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What the ‘Euphoria effect’ reveals about Gen Z shopping habits

Inside Retail

The oldest people in Gen Z are already 25, earning their own income and making their own shopping decisions. . If retailers want to embrace Gen Z, they need to embrace this generation’s fluidity in their shopping habits. Retailers of all stripes can jump on board, from fashion to beauty to accessories.

Shopping 246
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Do consumers really shop their values? Here’s what the data says, and why

Inside Retail

According to the report, about 70 per cent of respondents would like to make a change in their shopping habits to align with more ethical practices. At the same time, she pointed out that 70 per cent of Australians still want to change their shopping habits to align with their values over the next 12 months.

Consumer 264
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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home.

Shopping 204
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Three key trends in retail strategy for 2023

Inside Retail

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. Throughout 2022, there were numerous headlines indicating a monumental shift in innovation across retail and that customers were keen to get back to physical shops while retaining the convenience of hybrid shopping.

Strategy 147
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Retailers, are you ready for it? Swift’s Eras tour a gold rush of economic karma

Inside Retail

Airport jewellery retailers including Colette are accommodating the gold rush by stocking up on friendship bracelets, cowgirl boots, accessories and Taylor Swift reading materials. Other accessory trends given cult status by the singer, such as heart-shaped sunglasses and cowboy boots are also up by 55 per cent and 45 per cent, respectively.