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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

To cut through the noise, and compete with rising domestic players, luxury brands are increasingly leveraging digital platforms to engage with consumers in innovative ways. The other one was a three-way partnership between Fendi, Hiroshi Fujiwara and Pokémon, consisting of bags, t-shirts and luxury accessories and NFTs for Pokémon Go.

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The rise of personalised shopping experiences

Inside Retail

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. It then suggests outfits and clothing pieces tailored to each individual’s taste.

Shopping 243
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VF Corp’s global CCO on the “tremendous opportunities” in emerging markets

Inside Retail

This ambitious undertaking marks a significant milestone in the evolution of both companies, propelling them into a new era of international growth and consumer engagement. By working together, we can capitalise on market opportunities, enhance brand experiences, and drive mutual long-term growth and success,” he said.

Marketing 147
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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective.

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Five ways you can use email and SMS to boost your BFCM sales

Inside Retail

BFCM is the time when retailers have the opportunity to implement multiple discount plans, countdown promotions and a focused, concentrated program of engagement with existing and new customers. This builds engagement and triggers browsing or shopping intent that, if managed well, will later convert into sales.

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Why luxury Aussie retailers are missing a major consumer segment

Inside Retail

According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with local consumers of South Asian or Mainland Chinese descent. There’s more work [to be done] by Australian brands to cut through with these groups,” she said.

Consumer 263
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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

We measure NPS, better known as net promoter score, which talks to the stickiness of loyalty and engagement,” she added. Vicinity Centres aims to curate a range of premium brands across men’s and women’s fashion, accessories, homewares and more, providing shoppers with access to the latest trends and timeless classics.

Marketing 130