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10 Custom Accessories for Trade Show Booths 

Trade Show Booth Companies - Trade Group

Maybe all it needs is one or two custom accessories. When done right, custom accessories for trade show booths can elevate the experience for attendees. Here are ten custom accessories for trade show booths that can help you put your best foot forward. Backlit Banner Stand Designs Banner stands can be used to capture leads.

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What brands can learn from the Béis Wash marketing strategy

Inside Retail

The same factor that attracted many consumers to Béis, and its point of differentiation from other luggage brands, namely its minimalist design in monochromatic tones, led some customers to complain that the product looked dirty after use. However, dirt doesn’t discriminate and much like an affordable sedan, even a Rolls Royce needs washing.

Strategy 246
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Oroton Group boosts profits as growth strategy kicks in

Inside Retail

Oroton CEO, Jennifer Child, said the result demonstrates “strong early progress” in the retailer’s growth strategy. It’s clear our apparel strategy is working, both from a sales perspective but also in terms of adding relevance and resonance to the brand. “We In August, the brand opened a concept store in Paddington, Sydney.

Strategy 246
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How Mimco MD Sarah Rovis is driving the accessories brand into the future

Inside Retail

The accessories brand’s managing director reveals the two women who have inspired her most and the biggest lessons she’s learned. Without them, strategy will never be successful. No one knew all the answers or if the strategy was going to work, but we believed in it, backed it and engaged the teams to bring them along on the journey.

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Same product, new name: Inside Mon Purse’s relaunch strategy

Inside Retail

This time last year, the business was on the brink of collapse after nine months of border closures left it with an oversupply of travel bags and accessories. The most noticeable change is the retailer’s rebrand from Mon Purse to Mon, which is part of a broader strategy to offer a bigger product range for men. “We

Strategy 130
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Under Armour launches sportswear range exclusive to Australia

Inside Retail

Under Armour has announced an expanded range of apparel, footwear, and accessories exclusively for the Australian market. The drop includes an array of men’s and women’s essentials and Under Armour says each piece is crafted using quality fabrics and innovative design techniques to ensure maximum comfort, durability, and style.

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Shein launches Australian-first capsule collection with designer Alice McCall

Inside Retail

Shein has partnered with designer Alice McCall to launch its first Australian capsule collection. I have always resonated with the idea that my designs can become attainable to a wider audience, so when the opportunity to partner with Shein presented itself, it felt like I was able to turn this vision into reality,” said McCall. “A

Design 260