Inside Retail

SEPTEMBER 25, 2023

Venturing beyond the traditional retail sphere, the group has also made its mark in travel retail, securing its place as the master concessionaire for fashion & accessories at Jakarta’s Airport In Indonesia. This helps drive customer engagement, increase conversion rates and foster customer loyalty and trust.

Tailored 130

Tailored Strategy Engagement Accessories 130

Inside Retail

NOVEMBER 14, 2023

Achint Setia, Zalora’’s chief revenue and marketing officer, told Inside Retail that it was all about creating a seamless customer journey. This approach guarantees that our assortment not only meets but anticipates customer expectations, resonating with their pre-travel and holiday shopping aspirations,” he added.

Fashion 130

Fashion Tailored Engagement Shopping 130

Inside Retail

OCTOBER 24, 2023

Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers. This experience has also sharpened his ability to adapt to diverse markets and tailor strategies to meet the specific needs and preferences of APAC consumers.

Target Market 130

Target Market Social Media Fashion Tailored 130

Retail Focus

JUNE 16, 2023

This is to tailor a brand story that resonates with them. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty.

Social Media 264

Social Media Artistic Fashion Engagement 264

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. It then suggests outfits and clothing pieces tailored to each individual’s taste.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Inside Retail

NOVEMBER 7, 2023

“It is important that retailers recognise that BFCM is a sales opportunity that expands well beyond a four-day weekend,” advises Ben Eversfield, senior customer success manager at Klaviyo. Employing the right strategies before, during, and long after BFCM is crucial.

Flow 130

Flow Engagement Promotion Strategy 130

Inside Retail

AUGUST 15, 2023

It does so through a variety of methods, including the use of its website, social media, product packaging and custom-made postcards. The brand has also strategically positioned its bean retail areas and filter-brewing stations in prominent and accessible spots in its cafés, to encourage customer engagement and enquiry. “To

Marketing 130

Marketing Engagement Location Shopping 130