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Tips from a travel retail expert on tapping into passenger demand

Inside Retail

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48

Location 130
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Here is what’s driving Danish retail giant Bestseller’s success Down Under 

Inside Retail

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. It works with more than 500 supply partners, with its products manufactured across over 800 factories.

Fashion 236
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The Indian marketplace is “significantly untapped”: Levi’s India’s MD

Inside Retail

Levi’s expansion strategy in Asia doesn’t look like it’s slowing down anytime soon. Another milestone According to Jain, the opening of its latest store in Bangalore is another ‘proofpoint’ of its direct-to-consumer strategy and another opportunity to deliver memorable brand experiences to consumers in an immersive manner.

Strategy 130
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Skechers continues to make its mark in the Singapore marketplace

Inside Retail

Skechers has selected actor Lawrence Wong as its Singapore brand ambassador for the second year running, in an ongoing effort to strengthen its appeal to a broad consumer demographic in the saturated market. She noted that culture and weather play a huge role in shaping the Singapore retail market. sale last year.

Apparel 246
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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. The new campaign is intended to remind consumers of why they shop with The Iconic.

Marketing 130
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Tapping into Temu: Why American Gen Zs love the Chinese app

Inside Retail

With an ambitious vision, disruptive strategy and impressive growth trajectory, Temu has established itself as a major contender, achieving milestones that Shein has only imagined during its 15 years of operation. Temu has successfully tapped into this segment, targeting price-conscious young consumers.

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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retail market is leading in the livestreaming trend. Fortunately it has been very successful for our business and also quite cost-effective,” Lee said.

Shopping 204