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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

Amy Wotton, brand and marketing GM at Vicinity Centres, told Inside Retail, “DFO has always been synonymous with premium brands and unbeatable value.” “With our brand refresh, we wanted to celebrate the essence of DFO – the idea of being ‘in the know.’ As a touch point, we measure brands and energy. “As

Marketing 130
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Longchamp opens first next-gen store in Australia

Inside Retail

French luxury company Longchamp has launched its new boutique concept in Australia, trying to recreate the atmosphere of a Parisian apartment. The new store, located in Brisbane, is the first in Australia to display the new concept design, which embodies the brand’s legacy, savoir-faire, and creative spirit.

Boutique 261
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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

The New Balance UCC (uncommonly common concept) store is redefining the traditional retail experience by placing people, not products, at the forefront of the retail experience. New Balance sits at the intersection of sports and cultural heritage and its new UCC concept stores aim to reflect that.

Balance 264
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Why experiential concept store Fabrica X is spotlighting sustainability

Inside Retail

Visitors can see and feel new material innovations and purchase sustainable denim products from a curated range of retailers,” she stressed. We strive to leverage this interest and further amplify the impact of the retail store concept by launching Fabrica X at more locations in both Hong Kong and globally,” she said.

Concept 130
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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

It’s a trend that’s also playing out close to home with Roy Morgan’s Future of Australian Retail address highlighting the dichotomy between the $8 billion in sales cheap offshore marketplaces are sucking out of the market versus the increase in people wanting to shop more ethically and sustainably while still looking for quality.

Fashion 162
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The strategic thinking behind Sportscraft’s first-ever swimwear collection

Inside Retail

Reimagining and expanding a core product offering with capsule collections and brand collaborations to tap into different markets are two ways established brands can provide greater value proposition to existing customers and when executed right, can be a real power move.

Curate 246
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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

The concept of pop-up stores has a rich and diverse history, stemming from various cultural and commercial phenomena spanning centuries. Senior Retail Consultant at Univers Retail | Published author | Visiting lecturer.

Artistic 147