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How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We trillion wellness market appeared first on Inside Retail.

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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands. In 2019, Volley’s brand manager John Szwede told News.com.au

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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. IR: Given the fact that events have traditionally been a key reason for customers to come in and shop at Sheike, I imagine Covid had a pretty big impact on the brand. We saw a change in our customer and how she interacted with the brand.

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Canada Goose to launch into Australia

Inside Retail

Canada Goose is set to make a foray into Australia under a brand management agreement reached with Brand Collective. The brand will roll out retail stores this year in Melbourne and Sydney, and open an e-commerce platform, to be augmented by selected wholesale distribution. The brand’s revenue increased 65.4

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From Snoop Dogg to DVF: How collabs help drive growth at Skechers

Inside Retail

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. He said that DVF is an industry leader in “effortless femininity,” and that the two brands were a perfect fit, with aligned goals and objectives.

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Hallenstein Brothers gets new CEO

Inside Retail

Brown has been a brand manager at True Alliance since 2009, most recently managing the Ben Sherman brand. In that role, he was responsible for product sourcing, buying, design, marketing, wholesale and retail sales, brand positioning and organisational development.

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US firm Bluestar Alliance snaps up Scotch & Soda

Inside Retail

Scotch & Soda has been acquired by New York-based brand management firm Bluestar Alliance after filing for bankruptcy for its Dutch operations last week. Bluestar Alliance said the acquisition will allow Scotch & Soda to continue its operations and products across key markets, including the Netherlands. million (US$369.42

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