Accessories, Brand Management, Marketing and Texture

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. In January, P&G Beauty acquired Mielle Organics, a textured haircare brand founded by husband and wife team Melvin and Monique Rodriguez in 2014.

Social Media

Social Media Apparel Color Texture

Plus-size fashion was in the spotlight at Fashion Week. What comes next?

Inside Retail

MAY 15, 2022

The labels that showed are dedicated to serving a size 12+ market, creating unique styles that cater to the needs and desires of the curvy community. Saint Somebody is a modern, luxury swim brand that caters to a market that wants to look and feel expensive, regardless of size. The fashion spoke for itself.

Fashion

Fashion Texture Marketing Art

Create Retail Today

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Plus-size fashion was in the spotlight at Fashion Week. What comes next?

Webinars

Stay Connected