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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

Melbourne’s fashion capital Chadstone has been tapped as the second Australian location for New Balance’s UCC format store. The New Balance UCC (uncommonly common concept) store is redefining the traditional retail experience by placing people, not products, at the forefront of the retail experience.

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From New Balance to Louis Vuitton: Why brands are tapping into tennis

Inside Retail

Old sport, New Balance approach. New Balance recently signed a three-year deal as the official performance apparel and footwear provider of the Australian Open and United Cup. New Balance is a privately owned, Boston-based sports footwear and apparel brand, founded in 1906 by William Riley.

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A David v Goliath showdown unfolds: Emerging toy company defying industry titans

Inside Retail

From modest beginnings in the world of book trading to curating a diverse array of brands, including the recent sensation, Kazaang, BMS Brands has epitomised the spirit of the underdog since its inception. Embark on a journey with us as we explore their remarkable narrative of resilience, innovation, and triumph against all odds.

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Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

By incorporating hospitality services like hotels and spas, luxury brands can forge a deeper connection with consumers and curate a lifestyle that extends beyond material possessions. A luxury hotel or restaurant become an extension of the brand’s story, enabling to curate an environment that resonates with its target audience.

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Tumi creative director Victor Sanz on the brand’s push into women’s fashion

Inside Retail

From a sunset cruise aboard luxurious Tumi-branded yachts to an exclusive VIP dinner featuring a curated menu inspired by Mun Ka Young’s life journey, the “Discovering Asra” event was a celebration of style, sophistication, and cultural diversity. Tumi is known to play at the cross-section of innovation, function and style.

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Window Display Ideas to Attract a Wide Array of Shoppers

Retail Focus

To do this, use soft lighting to highlight key products, such as unlocking the brilliance of engagement rings for women with lab-created diamonds. The answer lies in striking a balance between minimalism and outside-the-box imagination that resonates with the younger crowd. For a wedding-themed display, let romance take centre stage.

Display 130
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Aje marks the return of live runway shows in Sydney

Inside Retail

Since then, the brand has focused on elevating its service proposition, unifying the brand’s on- and offline experiences to better engage customers. Here, Aje co-founder and CEO Adrian Norris discusses Aje’s new collection, its international growth and striking the balance between the creative and commercial demands of the business.

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