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New digital concept Gucci Vault takes you into its past and future

Inside Retail

Luxury Italian fashion house Gucci has broadened its online footprint to create a digital shopping concept, Gucci Vault. The rare collection of fashion and accessories span a century of Gucci’s design history. At a press event last year, Michele described Gucci Vault as “a multi-brand concept store.

Concept 130
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Balenciaga designer, CEO apologise for ad campaign

Inside Retail

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

Design 246
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Crafting luxury brand narratives through popup stores

Retail Focus

With the customers’ increased demand for novelty and uniqueness, brands could be inclined to present concepts that meet their needs. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. The brand often collaborates with artists and designers.

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After 135 years, National Geographic is looking to grow its retail presence

Inside Retail

US-based adventure brand National Geographic has unveiled a new retail offering in Australia and New Zealand, as the 135-year-old organisation looks to capitalise on its high level of brand awareness and strong social media following to grow its foothold in the fashion industry. Artist’s rendering of the store format.

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Crypto fashion: why people pay real money for virtual clothes

Inside Retail

Digital artist and Japan-enthusiast Kai’s real name is Noah. LVMH-owned Louis Vuitton launched a metaverse game where players can collect NFTs, and Burberry has created branded NFT accessories for Blankos Block Party, a game owned by Mythical Games. He’s a 23-year-old living in New Hampshire.

Fashion 130
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Digital fashion: Welcome to the edge of disruption

Inside Retail

Digital fashion is a futuristic concept for most of us. We could soon be adding digital fashion posts to our social media feeds as naturally as we use augmented reality filters. The artist and I exchanged a couple of emails about whether I wanted the top and pants together in the same photo or separately.

Fashion 130
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How Superdry is putting its own spin on athleisure

Inside Retail

Superdry’s digital presence across e-commerce and social-media channels was already expanding rapidly before Covid-19 arrived – the pandemic simply helped accelerate it, Hampson reports. We are really pleased with how we are presented in this space alongside some other great international brands.”. Trending on digital channels.