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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

The demise of the unattainable, airbrushed and aspirational model, and the movement towards a more realistic reflection of society in the intimate apparel retail sector, is not merely a trend, it’s a new way of doing business. It was valued at US$200 million in 2022.

Marketing 259
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RAG’s Connor launches plus-sized Australian men’s fashion brand AXL+Co

Inside Retail

To help plus-sized men find good-value fashion, menswear label Connor has launched AXL+Co into the Australian market. Owned by parent company Retail Apparel Group, the company says the launch comes after market research identified a “major gap” in the market for men who consider themselves ‘plus-size’.

Fashion 244
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China stitches up Western apparel makers for quality issues

Inside Retail

All eyes are on Canadian athletic apparel brand Lululemon, after it was fined for selling poor quality down-feather vests in China. The high-end yoga wear maker was fined more than 81,000 RMB ($16,700) and had US$3,500 of illegal income confiscated by the Beijing Xicheng District Market Supervision Bureau for its subpar products.

Apparel 130
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The apparel brand that is innovating high-tech fabric for a better planet

Inside Retail

Nearly all bamboo fabrics on the market are viscose, a type of material which requires chemical solvents that endanger factory workers and pollute the environment via air emissions and wastewater, according to research released by Patagonia. We want them to feel comfortable and happy with themselves,” said Nathan.

Apparel 130
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MAAP unveils experiential concept store in Melbourne

Inside Retail

Australian cycling apparel label MAAP has opened its first flagship concept store in Collingwood, Melbourne. The first collection includes vinyl and player from Sound Merch, skincare for pre- and post-riding needs from Aesop, and accessories from Havn. . It was designed by Clare Cousins Architects.

Concept 246
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Propel Group to sell Driza-Bone business

Inside Retail

Propel Group is selling its water-resistant coat and apparel brand Driza-Bone to billionaire mining magnate Gina Rinehart via her S Kidman and Co pastoral company. Driza-Bone, acquired by Propel Group in 2008, was merged with country apparel retailer RB Sellars in 2017. The brand marked its 125th-anniversary this year.

Apparel 273
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Subtype to open new store in ‘under-serviced’ market of Brisbane

Inside Retail

Located on Edward Street in Brisbane, amongst luxury retailers, such as Cartier, Hermès and Louis Vuitton, the new store will extend Subtype’s reach into Queensland for the first time. “We We feel the market is significantly under-serviced in the street and sneaker space. “We The global sneaker market is expected to generate US$66.3

Marketing 130