Inside Retail

JUNE 6, 2024

This top-heavy approach to luxury has led to a renaissance of mid-tier contemporary American brands, with Tory Burch, Coach, Ralph Lauren and Lacoste and more gaining social media clout with a younger audience through celebrity backing – and offering status and prestige without the hefty price tag.

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Accessories Accessories Fashion Contrast 147

Inside Retail

JULY 31, 2022

Embedded within the RTFKT x Nike AR Hoodie is a near-field communication (NFC) tag. Owners of the hoodie will be able to scan the NFC tag with their smartphone and access the digital asset directly. We’re starting to see NFC tags emerge more in apparel. The tech connecting worlds.

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Social Media Apparel Fashion Perspective 239

Inside Retail

SEPTEMBER 7, 2023

Value Many Australians might associate “made in China” with cheap price tags and low quality. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. Gamified advertising hinges on two core elements: challenge and reward.

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Advertising Promotion Strategy Consumer 130

Inside Retail

FEBRUARY 5, 2023

We reached out to two experts to dissect this media fiasco and explore the bigger picture for brands, retailers and marketers in this day and age of misinformation. As a result, the media coverage would need to be persistent and of a quantity that sees Adidas bombarded with requests for comment. million in wages.

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Social Media Fashion Advertising Management 130

Rose

MARCH 24, 2020

The growing complexity of the retail environment includes challenges posed by digital commerce, non-stop social media commentary, globalization of retail markets and shoppers empowered with hand-held supercomputers called smartphones. Don’t Hide the Price Tag. Mannequins with Attitude. And they’re evolving.

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Visual Merchandising Merchandising Art Display 64

Inside Retail

OCTOBER 20, 2021

We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. We are currently using recycled materials for our tags. As a brand that leads largely with swim, we have to be pretty prominent in two markets.

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