Inside Retail

SEPTEMBER 26, 2022

“Part of our strategic process was to look at over 30 international brands, and we realised that outdoor is a very competitive market, but it’s not very differentiated. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such. It’s all about becoming more relevant to a younger customer.

Outdoor 245

Outdoor Advertising Social Media Expansion 245

Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.

Expansion 223

Expansion Fashion Marketing Target Market 223

Inside Retail

AUGUST 11, 2023

How large is the market for accessible products? Mainstream media often neglects to show a true depiction of the disabled population, which can lead some retail businesses to underestimate how wide of a consumer market there is to engage with. The reality is that there is no one example of what a disabled consumer looks like.

Fashion 130

Fashion Consumer Layout Marketing 130

Inside Retail

JUNE 9, 2022

A shift towards manufacturing hubs that are closer to major markets will be preferred, as opposed to conventional low cost manufacturing hubs that require global shipping and logistics, Bergh explained. The human touch is key.

Target Market 130

Target Market Consumer Advertising Marketing 130

Creative Displays Now

MARCH 8, 2022

Visual merchandising is a marketing practice that retailers and consumer products companies use to capture people’s attention so they’re more likely to purchase something. Since then, the market has become saturated with competition. They target potential customers during the pivotal moments before they make a purchase.

Visual Merchandising 97

Visual Merchandising Merchandising Display Promotion 97

Rose

MARCH 24, 2020

The growing complexity of the retail environment includes challenges posed by digital commerce, non-stop social media commentary, globalization of retail markets and shoppers empowered with hand-held supercomputers called smartphones. Mannequins with Attitude. And they’re evolving.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64