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The Best 2022 E-Commerce Tech Developments

Retail Focus

In what follows, we discuss the top 2022 e-commerce technology improvements guaranteed to develop your business. . Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices. Mobile Marketing .

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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. The post Burger King’s innovative strategy: viral menus and limited collectibles appeared first on Inside Retail.

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‘Crises drive innovation’: ARA CEO talks strategies for Australian retailers

Inside Retail

Most categories are recording significant declines now compared with 2022, according to the Australian Bureau of Statistics, as households across Australia are saddled with mounting bills and expenses. Promotions and offering value are a big part of this, especially during a cost-of-living crisis.

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The rise of personalised shopping experiences

Inside Retail

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. It then suggests outfits and clothing pieces tailored to each individual’s taste.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. Personalisation is a key to engagement.

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In data as in clothing, fashion needs the right measurements

Inside Retail

At the same time, they have created confusion and a struggle to accurately measure and identify the effectiveness of digital promotion campaigns. There’s increasing awareness of the need for a unified metric system to measure data strategies. They identify four key strategies for marketers in the sector to better harness their data: 1.

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