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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. billion in 2022, and is expected to reach $86.3 Data from Market.us

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Stop interrupting, start inspiring: 3 social commerce trends on the rise

Inside Retail

Enter the acceleration of social commerce. The role of social media is changing. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. It is now both the megaphone and the marketplace for brands.

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7 Strategies for Boosting Student Engagement

Parcel Pending

The concept of student engagement leaped to the forefront of the minds of professors and teachers as they strived to educate, interact, and encourage student participation during pandemic-induced online learning initiatives. Actively engaged students have been linked to improved achievement, persistence, and retention.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

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Consolidation and live shopping: Four e-commerce trends to watch in 2023

Inside Retail

Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. Half of the GTV of e-commerce in China now comes from live shopping.

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Stepping into the future: Bata Thailand’s dynamic transformation unveiled

Inside Retail

With a focus on the digital landscape, Bata Thailand strategically harnessed the power of social media, employing influencers to generate perception-altering content on digital platforms. This omnichannel platform is powered by a centralised inventory management automation tool.

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Holiday Office Party Ideas That Sleigh: 17 Team Building Activities That Boost Employee Engagement

Parcel Pending

If coming up with corporate holiday party ideas or planning your office Christmas party idea fills you with dread, it’s time to flip the switch on the stereotypical “office holiday party” event and look at new ways to engage your employees. The photos are priceless for company social media platforms and even company recruiting. #10