Can Dockers revive its casual, cool aesthetic for the next generation?
Inside Retail
NOVEMBER 23, 2023
At the time the rebranding initiative began in 2020, MacLennan was working as the vice president of Dockers digital, new business and strategy, before being promoted to vice president of global retail, e-commerce and licensing in May 2022. For us, what was really important was getting the brand focused and resetting a new strategy.
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