Remove 2021 Remove Marketing Remove Perspective Remove Retail Marketing
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GoTo and Alibaba lead the charge in Asia-Pacific’s booming retail market

Inside Retail

Leading market research firm Euromonitor International has just unveiled its 2023 rankings for the Top 10 fastest growing and biggest retailers in Asia Pacific, with Indonesia’s GoTo stealing the spotlight. Meanwhile, Chinese e-commerce behemoth Alibaba reigned supreme with a retail value close to half a trillion U.S.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Watch titans unite: Rolex acquires Bucherer and aims at pre-owned market

Inside Retail

With Rolex’s reputation in luxury watchmaking and Bucherer’s expansive retail presence across several countries, the union promises to strengthen the symbiotic relationship that has grown since 1924. It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

Marketing 264
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Mmm, it’s the sweet smell of advertising success

Inside Retail

Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. Locally, the retail industry sustained substantial growth throughout the first pandemic affected year (2020-2021). What is Marketing Mix Modelling anyway?

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Why Nike is putting used sneakers back on the shelf

Inside Retail

The brand plans to expand the Refurbished program to more US stores throughout 2021 and beyond. Nike Refurbished is just the latest secondhand initiative from a major retailer in recent months. Secondhand shoes will initially be available in up to 15 stores in the US, according to Nike. What’s driving the rise of resale.

Fashion 264
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Behind the “massive” potential for premium outlet centres in Japan

Inside Retail

It was the culmination of a development that first broke ground in July 2021 as part of an area improvement project. From a tourist shopping perspective though, Fukaya is destined to be overshadowed by another Mitsubishi-Simon project, Gotemba Premium Outlets, about 200km to the south and within spitting distance of the famous Mt Fuji. .

Art 130
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Opinion: What’s the carbon measurement of an ecommerce parcel?

E Delevry

From the perspective of the consumer, when offered a variety of shipping options, there is always a trade-off between the cost and the speed of delivery. Similarly, 2021 research from the International Post Corporation (IPC), found 44% of online shoppers have changed their purchasing behaviour to be more sustainable.