Remove 2021 Remove Customer Engagement Remove Shopping Remove Tailored
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How digital signage and kiosks can help stores match the online experience

Inside Retail

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 In the US, social commerce is anticipated to double to US$80 billion in annual sales between 2021 and 2025, putting the US second only to China in social commerce, although China outsells the US by a factor of 10. trillion ($1.9

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. New Outerwear Collection for Fall/Winter 2021. Retailers, we’ve got the best content tailored just for you. Campaign objectives.

Strategy 230
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

At the heart of this digital revolution, premium and luxury brands, renowned for their heritage, craftsmanship, and exclusivity, find themselves at a fascinating crossroads (Open access Goverment 2021). Luxury brands prioritise the customer experience in their digital transformation efforts.

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5 innovative fashion tech brands you should know

Inside Retail

The 2021 State of Fashion report published by McKinsey showed that data captured in the past 18 months indicates fashion moved “five years forward in consumer and business adoption of digital in a matter of months”. Shopping habits also shifted as we were forced to shop online, having no other options available during lockdown periods.

Fashion 130
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What is Omnichannel Retailing?

Parcel Pending

Customer experience depends on many factors: doing research about a product on social media , shopping in-store, visiting the company’s website, choosing a delivery method, and even navigating the return process. All of these together form the basis of a customer ’s judgment about the a retailer ’s brand and products.

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What is Omnichannel Retailing?

Parcel Pending

Customer experience depends on many factors: doing research about a product on social media , shopping in-store, visiting the company’s website, choosing a delivery method, and even navigating the return process. All of these together form the basis of a customer ’s judgment about the a retailer ’s brand and products.