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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Live shopping is still in its infancy in the US, with 2021 revenues of just $US11 billion. Here are a few that targeted 2021 holiday shoppers. billion in sales in 2022.

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Deep dive: What social commerce looks like around the world

Inside Retail

In the US, social commerce is anticipated to double to US$80 billion in annual sales between 2021 and 2025, putting the US second only to China in social commerce, although China outsells the US by a factor of 10. Because social media is where many consumers spend their time, and where they look for inspiration and discovery.

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Is Apple’s Vision Pro destined to be an AR flop? Or is it a game changer?

Inside Retail

But the real talking point of the Vision Pro is the price tag, US$3499, which seems to limit the product’s target audience to wealthy fans or corporate users. Another issue was that consumers struggled to find meaningful uses for them. billion worth of these headsets in 2021. A flop in the making?

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