tag influencer-marketing 
Inside Retail
MARCH 29, 2022
Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Live shopping is still in its infancy in the US, with 2021 revenues of just $US11 billion. Here are a few that targeted 2021 holiday shoppers. billion in sales in 2022.
Inside Retail
AUGUST 30, 2021
More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. When it comes to influencer marketing on TikTok, it’s impossible not to mention e.l.f.
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Inside Retail
JULY 7, 2021
Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Policing influencers. billion this year, up from US$9.7 Will it be algorithmic or human-reviewed?
Inside Retail
AUGUST 12, 2021
Even as businesses reopen in many parts of the world and people swap masks for makeup, 2021 continues to be a time of transition, with the rules of post-pandemic life still taking shape. Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. influencers marked a 94 per cent YoY expansion.
Inside Retail
MAY 13, 2021
The widespread cancellation of in-person Fashion Weeks in 2020 and 2021 forced luxury brands to radically rethink their collection debuts, as labels sought to translate their traditional runway shows into virtual experiences. Burberry invites influencers to take a seat. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut.
Inside Retail
NOVEMBER 14, 2022
Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online.
Creative Displays Now
MARCH 18, 2024
Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.
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