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Deep dive: What social commerce looks like around the world

Inside Retail

In the US, social commerce is anticipated to double to US$80 billion in annual sales between 2021 and 2025, putting the US second only to China in social commerce, although China outsells the US by a factor of 10. Because social media is where many consumers spend their time, and where they look for inspiration and discovery.

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Dan Murphy’s MD talks digital channels and drinks innovation

Inside Retail

Endeavour Group was previously part of Woolworths and subsequently spun off and listed (along with BWS, and hotel and gambling assets) on the Australian Securities Exchange in 2021. Dan Murphy’s is investing in both the online and offline consumer experience. But it’s omnichannel getting the bulk of the company’s attention.

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How beauty brands are powering growth on Tiktok

Inside Retail

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. million views, while posts tagged #EyesLipsFace have accrued 7.8 to TikTok stardom. In August 2020, e.l.f.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand. 92% of consumers trust recommendations from other customers over a company’s messaging. According to a 2021 report from R.R.

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools.

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Q&A with Levi’s MD: “Climate change is the existential crisis of our time”

Inside Retail

In Singapore, we plan to reduce paper-based on-product packaging by eliminating hang tags in Levi’s Red Tab Tier 2 and Tier 3 products by 30 per cent, by the end of 2022. To do this, we are engaging consumers, peers and industry groups in a shared journey towards a sustainable future.

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Custom Packaging Trends 2024: Three Innovations Transforming the Retail & Restaurant Industries

CRP

This evolution of packaging reflects the broader changes in societal values, consumer preferences, and technological advancements. This surge is driven by rising environmental concerns over packaging waste accumulation in landfills, stringent regulations curbing single-use plastics, and consumer demand for eco-friendly packaging.