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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Live shopping is still in its infancy in the US, with 2021 revenues of just $US11 billion. Here are a few that targeted 2021 holiday shoppers. billion in sales in 2022.

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Deep dive: What social commerce looks like around the world

Inside Retail

In the US, social commerce is anticipated to double to US$80 billion in annual sales between 2021 and 2025, putting the US second only to China in social commerce, although China outsells the US by a factor of 10. Because social media is where many consumers spend their time, and where they look for inspiration and discovery.

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools.

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Is Apple’s Vision Pro destined to be an AR flop? Or is it a game changer?

Inside Retail

But the real talking point of the Vision Pro is the price tag, US$3499, which seems to limit the product’s target audience to wealthy fans or corporate users. Another issue was that consumers struggled to find meaningful uses for them. billion worth of these headsets in 2021. A flop in the making?

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.