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Understanding the consumer of 2021

Inside Retail

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

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What consumers really think about brands’ social purpose

Inside Retail

Over the past two years, many Australian consumers have reset their expectations of the brand and customer experience. Having endured the pandemic and moved by escalating social and environmental causes, more consumers want to act for the greater good and expect businesses to follow. The power of purpose. Balancing purpose and profit.

Consumer 147
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Do consumers really shop their values? Here’s what the data says, and why

Inside Retail

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

Consumer 264
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The future of retail: Five consumer drivers for success in 2021 & beyond

Inside Retail

For nearly ten years now, the retail industry has been talking about omnichannel. At the risk of using yet one more trendy phrase, consumers also want “shoppertainment”. I want it now; until I don’t – but most of all, I don’t want to fuss about it. We have also seen many online retailers launching a physical presence.

Consumer 246
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7-Eleven to pay $595,000 after chain misled franchisee about lease terms

Inside Retail

Convenience chain 7-Eleven must pay $595,000 to a franchisee after the Victoria Supreme Court found the franchisor had made misleading statements about the term of a franchise agreement. In 2021 7-Eleven terminated its agreement with Yong Li and Zhe Wang, trading as Lanhai Pty Ltd because the store had been under-performing.

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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

That’s about one interaction every 18 seconds. More than ever, consumers are aware and conscious of these topics. More recently, data leaks from the likes of Optus, Medicare, and more have driven larger conversations about data privacy and an increased level of caution amongst users about what they share online.

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What Stitch Fix signals about the future of personalised subscription boxes

Inside Retail

Online shopping service Stitch Fix’s recent announcement that it would be cutting all full-time stylists and opting for a more casual approach to staffing these roles has raised questions about the viability of the business model, which was first popularised by the likes of Trunk Club in the early 2010s. What and who is Stitch Fix?

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