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Pandora aims to become full jewellery brand in affordable luxury market

Inside Retail

Pandora has announced its growth strategy for the coming years, aiming to build the position as a full jewellery brand across accessible price points. To achieve this target, the Copenhagen-based company will increase investments in brand desirability and the store network with a refreshed marketing strategy and elevated in-store experience.

Marketing 246
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“We felt we had to do something quite radical”: Pandora’s SVP of sustainability

Inside Retail

The world’s largest jewellery brand Pandora is placing sustainability at the cornerstone of its ‘Phoenix’ growth strategy and even tying bonuses for top management to environmental targets to incentivise progress. If you rewind to 2020/21, the company was in the middle of overhauling the business strategy and setting out a growth strategy.

Strategy 278
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‘Big plans’: Seafolly CEO talks international expansion

Inside Retail

Our focus has been to get our product and marketing strategies right with superior fits and top-tier campaigns,” Santamaria said. With strong performance across Singapore, Seafolly is assessing further expansion opportunities within APAC. International focus.

Expansion 130
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From the All Blacks to Sylvia Park: Replay reveals NZ expansion plans

Inside Retail

The New Zealand expansion comes on the heels of the opening of the first Replay store in Australia at Chadstone shopping centre in April, following Pas Group’s acquisition of the local distribution rights in 2021. Beyond the sponsorship strategy, Hampson expects Replay to benefit from increased spending on luxury fashion post-Covid.

Expansion 130
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Tigerlily CEO talks turnaround and the next stage of sale process

Inside Retail

Travis Wright, Tigerlily CEO told Inside Retail, “When I joined Tigerlily in 2021, the goal was to significantly grow the online channel in efforts to become digital-first which was achieved in FY23.” In November 2021, a shift from a larger ERP system to a more cost-effective structure allowed Tigerlily to grow digitally without roadblocks.

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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

Global growth and fashion collabs Beyond the relaunch, Modibodi is also targeting growth through international expansion. The business is also ramping up its retail distribution strategy. You can also expect to see a number of exciting collaborations with iconic global fashion and lifestyle brands,” Cusack said.

Apparel 264
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Here is what’s driving Danish retail giant Bestseller’s success Down Under 

Inside Retail

One example of this is the recent expansion of Vero Moda. Meanwhile, amid rising cost of living pressures, Dahl-Thorup explained that Bestseller’s pricing strategy aims to provide consumers with high quality fashion at affordable prices. One key aspect of this is our focus on efficiency. [We]

Fashion 236