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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Retailers, we’ve got the best content tailored just for you.

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Catch promotes chief commercial officer to newly created role

Inside Retail

Bagg, who joined Catch in early 2020, will take on leadership of the company’s marketing team while continuing to look after its customer strategy and loyalty programs. The post Catch promotes chief commercial officer to newly created role appeared first on Inside Retail.

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Catch promotes chief commercial officer to newly created role

Inside Retail

Bagg, who joined Catch in early 2020, will take on leadership of the company’s marketing team while continuing to look after its customer strategy and loyalty programs. The post Catch promotes chief commercial officer to newly created role appeared first on Inside Retail.

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How Halara uses machine learning to make just the right amount of activewear

Inside Retail

Halara is a fast-growing athleisure and lifestyle brand founded in October 2020 by Joyce Zhang, a technologist who previously led algorithmic projects at tech-centered companies like Microsoft and Hulu. Hirata sat down with Inside Retail to discuss the brand’s growth strategy and its upcoming plans for building a physical in-store presence.

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Four out-of-the-box influencer marketing strategies

Inside Retail

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. million EMV. content creators. million EMV.

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Why some global brands aren’t talking about ESG anymore

Inside Retail

Since joining Asahi Group in 2020 as sustainability chief, Preeti Srivastav has helped the Japanese brewer make several environmental and social pledges but has not got it to disclose all its progress. Asahi said on February 9 it had brought forward its target to 2040 from 2050 for lowering net greenhouse emissions to zero.

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Are you ready for peak season 2022?

Retail Focus

of all retail spending when the pandemic was at its peak in 2020. You need to be able to recognise those and adapt your strategy accordingly. It could be in the form of discounts, promotions and offers or the promise of something to come in the new year, once the busy period has passed.

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