Remove 2020 Remove Customer Retention Remove Marketing Remove Strategy
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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

Savvy retailers are updating their customer loyalty programs to increase customer satisfaction and ensure customer retention. The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer. 2020, February 9).

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Welcome to the new customer experience

Inside Retail

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

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Making 2023 Successful for Retailers: A Conversation Between Leaders Discussing Technology, Tips & Timing

RetailMinded

Director of Relationship Marketing Strategy, Merkle, a dentsu company. Using their customer Sonos as an example, John continues to explain the benefits of automated technology. “In Another concern for merchants is customer retention because – let’s face it – the retail landscape is competitive.

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Challenger Brands Are Failing On Online Delivery – Things Must Change 

RetailMinded

It’s not a stretch to say that t oday’s ecommerce market is fraught with fulfilment issues, and t hese widespread errors and delays mean shoppers are missing out on vital deliveries, leading to greater levels of disappointment and mistrust in online shopping. . Delivery reliability has created a crisis of confidence amongst some consumers.

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D2C vs. Traditional Retail: What’s the Best Model for Your Business?

Parcel Pending

The D2C e-commerce market exploded during the pandemic as consumers were house-bound and took to online shopping to fulfill their grocery, wardrobe, home goods, and grooming needs. Many discovered new brands through D2C marketing, especially direct sellers – who were better positioned for ordering, communicating, and fulfilling online sales.

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Yes, the Customer Experience Still Matters: Here’s Why

Parcel Pending

The average time between customer arrival at curbside and order pickup is 8-12 minutes. Curbside pickup at retail stores surged 208% in April 2020 due to the start of the coronavirus pandemic 3. In fact, it was up by 52% in 2020 4. There are more marketing opportunities with lockers. 2020, April 7).

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Solving the Problem of Last-Mile Delivery to the Customer

Parcel Pending

Retail stores continue to play a big role in the customer experience, bringing in impulse purchases, acting as brand builders, and efficiently traversing “the last mile” to get purchases into the hands of consumers and improve their customer retention rate. 2020, June 1). in 2021, up from its initial 6.5% prediction 3.