2019 vs 2020 vs 2021: How has Covid impacted Christmas?
Inside Retail
DECEMBER 20, 2021
People were shopping in stores and Black Friday, Cyber Monday were becoming successful sale events on those specific days. But people were starting to shop for Christmas around that time. It’s kind of elongated and stretched out,” noted Adam Ioakim, managing director, APAC at Emarsys. E-commerce was on a steady rise.
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