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Four out-of-the-box influencer marketing strategies

Inside Retail

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. million EMV from June 2020 to May 2021, more than doubling its $1.7 million EMV. content creators.

Strategy 130
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Nike races into the metaverse with acquisition of NFT studio RTFKT

Inside Retail

Launched in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT Studios creates virtual sneakers and streetwear collectibles for the metaverse. The most recent and noteworthy collaboration was with contemporary Japanese artist Takashi Murakami. What is RTFKT? A boon for NFT start-ups.

Artistic 246
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NFTs: The new darling of the global fashion and design industries

Inside Retail

A relatively unknown artist, Beeple, sold an NFT for US$69 million (A$92.5 million) at a Christie’s auction, making him one of the top three most valuable artists alive. For many artists, NFTs serve as an opportunity to break the glass ceiling. These artworks were not bought with actual dollars but cryptocurrency.

Fashion 130
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How two sisters are tapping into demand for unique jewellery in Apac 

Inside Retail

In collaboration with art galleries, we showcase jewellery as a form of art and feature works by local Singaporean artists. The digital factor The sisters launched their business online in 2020, and this actually helped them to ensure customers were satisfied with their offerings.

Artistic 130
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What’s the Guochao trend and what does it mean for global brands in China?

Inside Retail

The trend has been gaining momentum since 2020; however, the seeds were planted nearly a decade ago when President Xi Jinping introduced the Made in China 2025 initiative, which encouraged “the transformation of Chinese products into Chinese brands”. billion yuan ($4.1 billion) by 2025, a hundredfold increase from 2015.

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Battered luggage brands hope travel makes a big comeback

Inside Retail

Covid-19 has decimated luggage sales since 2020. Market research from NPD group showed sales had dropped by 80 per cent by the end of the first three months of the pandemic. Market research from NPD group showed sales had dropped by 80 per cent by the end of the first three months of the pandemic. A cautious comeback begins.

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“Chicago Escape” Offers Immersive Hospitality Retail Experience

VMS

The ‘Champions of Success’ panel discussion served as the keynote social event at the Chicago Escape Brand Closet Showroom Social where fashion, art, and retail industry executives and thought leaders, as well as emerging designers and artists, explored issues pertaining to the survival and transformation of Chicago’s fashion industry.