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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. It has five locations across Brisbane, Sydney, and Melbourne and offers on-trend styles of intimate apparel that aren’t typically designed for bigger busts.

Marketing 259
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Linehouse creates greenhouse-informed food market in Shanghai

Dezeen

Architecture studio Linehouse has wrapped a food market in a Shanghai laneway neighbourhood around a central atrium informed by Victorian greenhouses. The interior of the market was designed to resemble a greenhouse, with shops and cafe's arrranged around a central, double-height atrium.

Marketing 111
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Meet Revo, the performance sunglasses brand founded by a Nasa astrophysicist

Inside Retail

The Nasa-tech-inspired eyewear brand is opening its first US-based bricks-and-mortar location, a 500-square-foot storefront at 436 West Broadway. Robinson recalled that the company originally had plans to set up the shop back in 2019, “But we know where this story ended up. billion in 2019 and generated US$3.48

Location 130
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After six years, Novo Shoes returns to Canberra, opening two stores

Inside Retail

Footwear and accessories brand Novo Shoes has returned to Canberra, opening two locations in Woden and Belconnen. Six years after it left the market, the brand debuted its Woden store last month and will open its second location this Friday.

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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. In 2022 I went to Brisbane and scouted the location there and we started straight away,” Niels Bark, Lekker’s CEO, told Inside Retail. It’s quite hard.

Contrast 251
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Subtype to open new store in ‘under-serviced’ market of Brisbane

Inside Retail

Located on Edward Street in Brisbane, amongst luxury retailers, such as Cartier, Hermès and Louis Vuitton, the new store will extend Subtype’s reach into Queensland for the first time. “We We feel the market is significantly under-serviced in the street and sneaker space. “We The global sneaker market is expected to generate US$66.3

Marketing 130
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Mexican dining chain La Cabra opens fifth franchise outlet

Inside Retail

The Mexican franchise La Cabra will open its seventh restaurant on Thursday; the Ballarat site is its first regional location. Founders Joshua Smith, Sherinder Kohli and Derrick Chandra started the Melbourne-based business in 2019. ” La Cabra’s tacos, burritos and hot wings are popular signature dishes.

Interior 263