What the rise of real over aspirational marketing means for lingerie retail
Inside Retail
JANUARY 31, 2024
Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. It has five locations across Brisbane, Sydney, and Melbourne and offers on-trend styles of intimate apparel that aren’t typically designed for bigger busts.
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