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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

To cut through the noise, and compete with rising domestic players, luxury brands are increasingly leveraging digital platforms to engage with consumers in innovative ways. Young Chinese consumers looking for socially-driven purchases find these platforms more engaging than traditional shopping.

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The Power of Twitch Streamers in Driving Retail Brands

Retail Focus

Retail brands are having to work harder than ever to find opportunities to reach and engage with their target demographics. Although social media platforms like X (Twitter), Instagram, and Facebook have long been staples in marketing campaigns, another medium that’s been gaining traction and proving its worth is Twitch.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Katy Perry loses trademark fight with Australian fashion designer

Inside Retail

Federal court judge Brigitte Markovic ruled that Katy Perry’s company Kitty Purry partially infringed the trademark of Katie Taylor’s business, which sells mostly clothes online, by promoting the singer’s products through posts on social media, a court filing out on Thursday showed.

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How beauty brands are powering growth on Tiktok

Inside Retail

Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Launched in February 2019, retailer Beautylish’s in-house skincare brand was a prime candidate for TikTok buzz from the beginning. Innovative campaigns and quality products propel e.l.f.

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Hugo Boss thrives as it successfully connects with Gen Z

Inside Retail

Currency-adjusted sales rose to US$820 million (€772 million), driven by the German luxury brand’s key markets of Europe and the Americas, which grew 21 per cent and 17 per cent respectively against the first quarter of the 2019 financial year.