2019, Advertising, Engagement and Social Media

‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

Inside Retail

NOVEMBER 25, 2021

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. Why was that?

Advertising

Advertising Social Media Beauty and Health Planning

The Power of Twitch Streamers in Driving Retail Brands

Retail Focus

MAY 14, 2024

Retail brands are having to work harder than ever to find opportunities to reach and engage with their target demographics. Although social media platforms like X (Twitter), Instagram, and Facebook have long been staples in marketing campaigns, another medium that’s been gaining traction and proving its worth is Twitch.

Engagement

Engagement Advertising Social Media Promotion

Facebook plans to remove thousands of sensitive ad-targeting options

Inside Retail

NOVEMBER 9, 2021

The company, which recently changed its name to Meta and which makes the vast majority of its revenue through digital advertising, has been under intense scrutiny over its ad-targeting abilities and rules in recent years. In 2019, it agreed to make changes to its ads platform as part of a settlement over housing discrimination issues.

Planning

Planning Advertising Social Media Tailored

Immersive, inclusive and interactive: Sephora goes virtual

Inside Retail

AUGUST 21, 2022

Sephoria was originally a physical event, in 2018 and 2019. Advertising and marketing in beauty have completely changed over the last century. What began as static media has turned into something social, immersive, and interactive. From newspapers to AR filters.

Beauty and Health

Beauty and Health Social Media Advertising Marketing

PayPal preparing US$45 billion bid for Pinterest

Inside Retail

OCTOBER 21, 2021

PayPal has offered to buy digital pinboard site Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more financial technology and social media tie-ups in e-commerce. It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2

Social Media

Social Media Advertising Marketing Consumer

Analysis: The many faces of social commerce in China

Inside Retail

JULY 26, 2021

According to the Ministry of Public Security China, in 2019, over 160 million people exited the country for pleasure or business, notably spending an average of US$1500 per person while abroad. These tactics also highlight the influence and impact social media has on creating and converting demand. Second-life commerce.

Social Media

Social Media Advertising Apparel Marketing

Inside Retail/ShipStation research reveals emerging customer behaviours

Inside Retail

APRIL 27, 2022

This is framed as four distinct opportunities for retailers to cast a wider net and engage new shoppers. Long periods of restricted access to in-person shopping have driven consumers towards e-commerce stores, spending more hours shopping online and generally broadening the dimensions of their engagement.

Social Media

Social Media Engagement Consumer Shopping

IN MY SHOES: This is what it’s like shopping as a veiled Muslim woman

Inside Retail

AUGUST 3, 2021

Supermodel Halima Aden on the runway at The Iconic’s summer show in 2019. I also pull a lot of inspiration from social media and fashion bloggers. The Mys Tyler app helps me engage with other women like me from diverse walks of life and we can share style inspiration and shop each other’s looks directly through the app.

Shopping

Shopping Social Media Fashion Accessories

Channel 4 privatisation could damage the UK’s “entire creative sector”

Design Week

JULY 2, 2021

Design studios have also worked directly on television shows, such as Foxall Studio’s “split screen” title sequence for 2019 drama Chimerica. ” He also explains that part of Channel 4’s attraction to advertisers is its distinct personality and any changes to that could impact revenue.

Perspective

Perspective Social Media Advertising Expansion

7 Ways to Deal with Rogue Franchisees

Compliantia

MAY 4, 2021

It could be something relatively minor, like a local branch using the wrong artwork or font on a community or social media post. At the time, Wing Zone secured 60% participation among franchisees on company-driven advertising. Find ways to make this practice as engaging as possible. Retrain franchisees if necessary.

Advertising

Advertising Location Social Media Promotion

Influencer-Inspired Packaging Trends 2023

CRP

JANUARY 27, 2023

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. In 2019, she partnered with Joe’s Jeans on a new style of jeans called the Danielle Jean. Arielle Charnas launched her Something Navy collection in 2009.

Gifts

Gifts Fashion Color Promotion

Social Selling: Need to Know Data for Small and Medium Businesses Amid the E-Commerce Explosion

RetailMinded

JANUARY 26, 2022

Over the last 20 years we’ve seen social media shift from simple, text-based updates, to increasingly visual content, championed by app-based platforms like Instagram and Snapchat, with new entrants such as TikTok and Pinterest taking the trend even further. Social media now goes way beyond communicating with friends and family.

Social Media

Social Media Shopping Consumer Management

Australia’s top companies back Indigenous Voice as public support wavers

Inside Retail

JUNE 15, 2023

” Campaigners hope companies engage in more-visible advocacy, such as Qantas emblazoning “Yes” on planes, the Australian Financial Review reported. BHP and Rio Tinto said they have supported the Voice concept since 2019. “For corporates, this is a moment that probably surpasses the political lines and divides.”

Social Media

Social Media Art Planning Advertising

First Bottega Veneta, then Lush. Why brands are quitting social media

Inside Retail

DECEMBER 6, 2021

They both quit social media this year. And they are just the latest examples of major businesses rethinking their use of social media in recent years. Over a year later, Patagonia continues to boycott the social media giant. This seems to be the reason Bottega Veneta has moved away from social media.

Social Media

Social Media Advertising Outdoor Marketing

Create Retail Today

‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

The Power of Twitch Streamers in Driving Retail Brands

Trending Sources

Facebook plans to remove thousands of sensitive ad-targeting options

Immersive, inclusive and interactive: Sephora goes virtual

PayPal preparing US$45 billion bid for Pinterest

Analysis: The many faces of social commerce in China

Inside Retail/ShipStation research reveals emerging customer behaviours

IN MY SHOES: This is what it’s like shopping as a veiled Muslim woman

Channel 4 privatisation could damage the UK’s “entire creative sector”

7 Ways to Deal with Rogue Franchisees

Influencer-Inspired Packaging Trends 2023

Social Selling: Need to Know Data for Small and Medium Businesses Amid the E-Commerce Explosion

Australia’s top companies back Indigenous Voice as public support wavers

First Bottega Veneta, then Lush. Why brands are quitting social media

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