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What brands can learn from Banana Republic’s successful comeback

Inside Retail

Shortly after his appointment, Gap Inc reported a US$16 million net loss in the fourth quarter of 2020, with Banana Republic’s sales dropping two per cent from 2019 levels. While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern social media era.

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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

This is just one example of the brand’s recent efforts to amplify its longstanding commitment to natural skincare, from the launch of a new formulation charter in 2022 to its B Corp certification in February to a new store concept centred on storytelling. “We We do all the right things, but we forgot to talk about it in the past.

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From CO2 to catfishing: I’ve got questions about digital fashion

Inside Retail

Since then, brands such as Balenciaga in 2018, Carlings in 2019 and Hugo Boss and Burberry in 2020 have released collections incorporating 3D design. Alternative applications in digital fashion are being explored beyond stunning 3D renders in advertising campaigns. They live in a world driven by vanity metrics and social comparison.

Fashion 246
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Australia’s top companies back Indigenous Voice as public support wavers

Inside Retail

The money will pay for TV and social media advertising, as well as banners, merchandise and on-the-ground campaign efforts through community events, a “Yes23” campaign spokesperson told Reuters. BHP and Rio Tinto said they have supported the Voice concept since 2019. Opponents have pushed back.

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SkinzWraps diversifies into profitable new markets thanks to Drytac

Drytac

Since discovering Drytac products in October 2019, SkinzWraps has used the company’s solutions to fulfil a stunning array of printed graphics. Picture 2: Polar Grip used to wrap a store front for social media purposes. We now have a wide variety of clients, and we help them fulfil projects from conception to installation.

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The return of Tigerlily: An in-depth interview with the new CEO

Inside Retail

It was our best month online since December 2019. We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. Every single person in the brand is at a sprint right now. That was our last big sale initiative.

Strategy 245
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Review: Louis Vuitton Pop-up

Quarter 20

Virgil Abloh: Artistic Director at Louis Vuitton/Fashion Designer/Former Creative Director to Kanye West/Jack of all Trades/ is promoting his upcoming Men’s Fall and Winter 2019 Collection through the shop. With the growing popularity in Instagrammable moments and locations, news of this pop-up spread like wildfire through social media.

Art 52