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Superdry opens at ICON Outlet at the O2 as the destination continues to outperform

Retail Focus

Icon Outlet at The O2, the London outlet shopping destination, developed by AEG and Crosstree Real Estate Partners, has announced the opening of Superdry, the premium apparel brand. The new store stocks the brand’s authentic apparel collection alongside a full range of accessories, further diversifying the destination’s retail line-up.

Apparel 286
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Australian label Princess Polly opens its first physical store in the US

Inside Retail

Since its entry online in 2019, the company says US sales have made up the majority of its revenue. Established in 2005 by husband-and-wife team Wez and Eirin Bryett, the Gold Coast brand sells on-trend women’s clothing for predominantly Gen Z consumers.

Expansion 278
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Prepping for growth: Rowing Blazers’ new CEO is just the beginning

Inside Retail

The company began by creating rowing blazers, in neutral and neon-hued tones, and has since diversified into a wider range of apparel and accessories, from sweaters to watches. We politely disregarded all of this well-intentioned advice and went ahead anyway.”

Apparel 130
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Calvin Klein opens its first multi-brand lifestyle store in Brisbane

Inside Retail

The new store, located at the Westfield Chermside Shopping Centre, has a retail space of 260sqm and provides a variety of men’s and women’s products, including underwear, jeans, performance wear, accessories, and children’s clothing.

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What brands can learn from Banana Republic’s successful comeback

Inside Retail

Shortly after his appointment, Gap Inc reported a US$16 million net loss in the fourth quarter of 2020, with Banana Republic’s sales dropping two per cent from 2019 levels. Banana Republic, particularly its San Francisco flagship, is now being held up by the fashion industry as a strong example of the luxury shopping experience.

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Meet Revo, the performance sunglasses brand founded by a Nasa astrophysicist

Inside Retail

A new retail player has just entered the trendy shopping destination of Soho in New York City — Revo Sunglasses. The Nasa-tech-inspired eyewear brand is opening its first US-based bricks-and-mortar location, a 500-square-foot storefront at 436 West Broadway. billion in 2019 and generated US$3.48 per cent from 2021 to 2027.

Location 130
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Wider range and 3D printing: Inside Lego’s largest store in the world

Inside Retail

Global toy company Lego opened its biggest store in the world in Sydney, Australia, this week, bringing its highly interactive, direct-to-consumer shopping experience to new heights. Rather, the brand was looking for a suitable flagship location, and when the Pitt Street Mall site came up, it ticked both boxes. “It