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Superdry opens at ICON Outlet at the O2 as the destination continues to outperform

Retail Focus

The new store stocks the brand’s authentic apparel collection alongside a full range of accessories, further diversifying the destination’s retail line-up. Icon Outlet at The O2 is the perfect location to expand Superdry’s UK outlet store collection, as well as increasing our presence within the capital.

Apparel 286
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Australian label Princess Polly opens its first physical store in the US

Inside Retail

Established in 2005 by husband-and-wife team Wez and Eirin Bryett, the Gold Coast brand sells on-trend women’s clothing for predominantly Gen Z consumers. Since its entry online in 2019, the company says US sales have made up the majority of its revenue.

Expansion 278
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Meet Revo, the performance sunglasses brand founded by a Nasa astrophysicist

Inside Retail

The Nasa-tech-inspired eyewear brand is opening its first US-based bricks-and-mortar location, a 500-square-foot storefront at 436 West Broadway. Later on, in 2013, the American consumer product goods conglomerate Sequential Brands Group acquired Revo. Then, it set up a direct-to-consumer channel. “It

Location 130
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Prepping for growth: Rowing Blazers’ new CEO is just the beginning

Inside Retail

The company began by creating rowing blazers, in neutral and neon-hued tones, and has since diversified into a wider range of apparel and accessories, from sweaters to watches. The collection was well-received by fashion editors and consumers alike, with several items selling out almost immediately post-launch.

Apparel 130
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Longchamp redefines its retail footprint with très chic Melbourne apartment

Inside Retail

Customer experience is almost as important to consumers as the product itself, and the experience of buying a luxury item directly from the designer is an area in which luxury brands are constantly investing. Longchamp manages 325 direct-to-consumer stores through 25 distribution subsidiaries around the world. billion in 2024.

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Police opens second site in Scotland’s Caledonia Park

Retail Focus

Railpen, the investment manager for the £35bn Railways Pension Scheme, has announced Police, the Italian fashion accessories brand, has opened a new location in Caledonia Park, Scotland’s premier designer village. compared to 2019. Starting as a unisex eyewear brand, it now sells a range of fashion accessories.

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Wider range and 3D printing: Inside Lego’s largest store in the world

Inside Retail

Global toy company Lego opened its biggest store in the world in Sydney, Australia, this week, bringing its highly interactive, direct-to-consumer shopping experience to new heights. Rather, the brand was looking for a suitable flagship location, and when the Pitt Street Mall site came up, it ticked both boxes. “It