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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Despite being a buzzword, digital transformation has now become a defining element of modern business strategy, and its significance cannot be understated (Achille, Marchessou et Remy 2018). A profound metamorphosis – a digital transformation – is necessary to stay at the zenith of their industries (Rathnayaka 2018).

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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

Creates Word-Of-Mouth Buzz – With the advent of social media , customers enjoy sharing their unboxings, products, and perks with followers. In essence, a happy customer is a vocal customer. Starbucks customers, for example, feel engaged with its annual free birthday drink. 2018, May 15).

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5 innovative fashion tech brands you should know

Inside Retail

This provides the framework for choosing the tech that provides them with the capabilities, data and insights, helping them enhance their products and services to keep customers engaged and excited about what they are doing.”. These become assets in your digital wardrobe and used as content for social media.

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Retail Trends to Watch Out For

Creative Displays Now

Before the pandemic, different retail brands deployed AR in showcasing their products to their customers. For example, in 2018, Shopify launched Shopify AR, a toolkit for businesses to create and integrate AR into their online stores. Instead, they can discover, research and buy products on social media shops without leaving the app.

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Influencer-Inspired Packaging Trends 2023

CRP

In the years between 2016 and 2018, she launched new retail stores in Paris and New York. She partnered with Nordstrom in 2018 to produce and launch a wholesale collection, which sold over $4.4 Unboxing not only supports brand storytelling, but also drives customer loyalty and the opportunity to go viral.

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