Japan influences Reebok’s “positioning as the leading irreverent sports brand”
Inside Retail
MAY 30, 2024
“Reebok sort of stagnated in the late ’90s,” Joe Foster, Reebok’s founder, previously told Inside Retail , but clever collaborations and an irreverent business strategy are priming Reebok for its best performance yet. Successful collaborations can significantly expand a brand’s reach into diverse markets and customer demographics.
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