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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Brands like Shein, Boohoo and Cider are liberated from the concept of seasonal collections. The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. billion in 2018. But Shein leaves them in the dust, listing 1.3 million items in the same amount of time.

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How Hong Kong gourmet food start-up Le Dessert is tapping into tech to grow

Inside Retail

Established in Hong Kong in 2018 by Paris-born Julien De Preaumont, Le Dessert has quickly gained a reputation for its signature Pavlovas and Charlotte layer cake creations, as well as creative jar desserts and cookies. Social media platforms are at the heart of the company’s customer acquisition and retention strategy.

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Analysis: This is how Nike’s digital sneakers could work in the future

Inside Retail

I can only imagine the vast amounts of data Nike collects and analyses – the items bought in-store and online, foot traffic and dwell time at every Nike location, product returns, website hits, social media engagement, the number of people who purchased the Fortnite x Nike bundle.

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Proud local creates shop window for Barossa producers

Inside Retail

Shelley pivoted from her 20-year winemaking career in 2018 to start her consultancy business guiding small businesses in the Barossa. Cox is grateful to her foundation members, who believed in her vision and, although the concept was untested, gave her their support and their brands to share. “It

Shopping 130
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Proud local creates shop window for Barossa producers

Inside Retail

Shelley pivoted from her 20-year winemaking career in 2018 to start her consultancy business guiding small businesses in the Barossa. Cox is grateful to her foundation members, who believed in her vision and, although the concept was untested, gave her their support and their brands to share. “It

Shopping 130
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Being ahead of time

Design Middleeast

Since 2018, I’ve been the vice president for , an expansive region, which includes the Middle East, Africa, Central Asia, and Latin America. We also have a lot of engagement with architects and interior designers. Bathrooms are considered your personal sanctuary; how do your products aid in engaging all of your senses?