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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Luxury brands prioritise the customer experience in their digital transformation efforts. Luxury brands are increasingly using customer data and artificial intelligence to offer highly personalised shopping experiences (Economist 2017). The brand focuses on exclusivity and personalisation in its digital interactions.

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Retail Trends: Evolution of traditional retail.

Greater Group

In retail, the rise of e-commerce has sparked worry about the relevance of brick-and-mortar and prompted retailers to reimagine the way they use tech to promote their products and engage shoppers. Less than 50% of customers’ overall shopping time is about the actual purchase , according to Gensler’s Experience Index for Retail.

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Influencer-Inspired Packaging Trends 2023

CRP

Consumers have understandably grown skeptical about brands indulging in self-promotion. Born in Denmark and brought up in Sweden, Anine Bing started as a model and became an influencer promoting several fashion brands on her Instagram account as early as 2010. million followers, which she uses to promote her campaigns and products.

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How three retailers are cultivating success in the plant and garden sector

Inside Retail

In 2017, we had our first sale at our warehouse in Abbotsford, which had 100 metre queues forming in both directions. We realised what we were in for, so rather than closing, like most event-based businesses did, we knuckled down working around the clock and building an online shop in two weeks, and we didn’t delay or cancel a single event.

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Innovative Retailer: The Skateroom

Retail Insider

The latest launched in February 2022 and is cheekily promoted with the strapline ‘Cash Cow For Change’. You can obviously buy online direct from The Skateroom, which is the main channel but museums and certain specialist shops also stock selected boards. His 2017 design featured a picture of the Duchess of Cambridge.