“We are still in the early innings”: Liquid Death’s SVP of strategy
Inside Retail
MAY 14, 2024
Liquid Death is not a standard name for a beverage brand , especially for a drink as healthy and innocuous as water. In 2023, Liquid Death had over 3.3 So what is the secret behind Liquid Death? Cessario came up with the name Liquid Death and applied for the trademark in 2017, before officially launching the brand in 2019.
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