2016, Marketing, Planning and Social Media

How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

MAY 25, 2023

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession. The opportunities are endless.

Marketing

Marketing Social Media Fashion Management

Peloton disrupted fitness once. Can it leverage TikTok to do it again?

Inside Retail

JANUARY 7, 2024

Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the social media platform to go viral and sell products ranging from makeup to perfume to home decor. Will Peloton’s plans to rebrand itself pan out? But what about home workout products?

Social Media

Social Media Apparel Marketing Consumer

Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

JULY 17, 2023

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. Can you tell me a bit about MCoBeauty’s expansion plans? We haven’t got the plan locked in just yet, but we’re definitely going there next year.

Expansion

Expansion Advertising Social Media Strategy

Facebook changes name to Meta as it refocuses on virtual reality

Inside Retail

OCTOBER 28, 2021

The name change comes as the world’s largest social media company battles criticisms from lawmakers and regulators over its market power, algorithmic decisions and the policing of abuses on its services. In 2019 it launched a new logo to create a distinction between the company and its social app. .

Social Media

Social Media Planning Marketing Other

Generation wars: Koala quiz splits opinion as it tackles income inequality

Inside Retail

AUGUST 2, 2023

A new marketing initiative from Australian mattress company Koala has waded into a tense debate around generational wealth and housing affordability and sparked strong responses from young and old – though that was likely a goal of the campaign. On Instagram, the campaign has mostly been received positively in the comments section.

Promotion

Promotion Social Media Marketing Balance

Aligning Exhibit Experiences and Attendee Intent

Trade Show Booth Companies - Trade Group

FEBRUARY 15, 2024

Marketers excel at coming up with fun, outside-the-box ideas. For many, this freedom to brainstorm and, admittedly, be a little silly, is the main perk of being in marketing. Managing Attendee Touchpoints A touchpoint happens anytime a prospect or client engages with your marketing materials.

Social Media

Social Media Advertising Layout Engagement

Retail appointments of the week

Inside Retail

JULY 7, 2022

The plan to launch the store was ceased, and Endeavour Group spun out from Woolworths Group later in 2021. GameStop was at the heart of a meme-stock trading phenomenon in 2021, when retail investors banded together on social media forums to punish hedge funds that had bet against the stocks. I certainly can’t wait.”.

Gifts

Gifts Expansion Advertising Social Media

Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

DECEMBER 19, 2022

Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps. We all know an obsessed runner friend who plans their social life around the kilometres and calorie goals for that week, begging you to come along the next time. That friend is Lauren.

Beauty and Health

Beauty and Health Advertising Social Media Other

Plan To Succeed. What Happens After You Reach Your Crowdfunding Goal?

Retail Bound

DECEMBER 14, 2022

When creators talk about building and planning to launch their crowdfunding campaigns, the first topic that comes up is, the funding goal! The entire marketing strategy and pre-campaign is built around reaching the funding goal, however, what happens once you reach it? Do you have a plan for when you succeed?

Planning

Planning Social Media Engagement Strategy

14 Property Management Incentive Program Ideas to Retain Residents

Parcel Pending

FEBRUARY 14, 2022

As a property manager , you undoubtedly recognize that turning over a unit has a significant price tag – from cleaning to marketing to maintenance costs (especially in current market conditions ). Don’t forget to provide easy-to-find links on your home page and social media accounts. 2016, April 26). Short, Taylor.

Management

Management Gifts Social Media Line

5 Best Experiential Retail Examples

Greater Group

DECEMBER 24, 2019

Experiential retail has developed out of the need to adapt to the changing market due to the rapid growth of the online market. This entertainment concept store has proven incredibly successful and plans are underway to establish a more permanent location for it in Las Vegas. The best part? Estée Lauder’s Power of Night Pop-Up.

Social Media

Social Media Concept Gifts Color

“It’s the right time to open some stores”: Ksubi CEO Craig King

Inside Retail

OCTOBER 25, 2022

Here, we speak with CEO Craig King about the business’ revitalisation under General Pants, its in-store experience, plans for expansion in Australia, the UK and US, and the magic behind the number 23. But by 2019, it was a healthy business, and it was always the plan for it to be an independent business down the track.

Fashion

Fashion Location Flow Planning

Oh Canada: The next stop in Grace Loves Lace’s global expansion

Inside Retail

AUGUST 2, 2021

What started out as a digital native brand, 10 years ago this November, now operates 17 showrooms globally, in key markets Australia, America and the United Kingdom. “I The US is Grace Loves Lace’s biggest market, currently accounting for 70 per cent of sales. In 2016, the brand’s Hollie 2.0 In 2016, the brand’s Hollie 2.0

Expansion

Expansion Social Media Focal Point Boutique

Protecting your brand must be on everyone’s radar

Inside Retail

MARCH 22, 2023

With slim margins, complex supply chains and rapid changes in customer interest driven by changes in seasons or a viral hit on social media, retailers are constantly adapting to different market conditions. However, what is often forgotten in discussions with cyber-risk is the upside. So what can retailers do?

Social Media

Social Media Line Engagement Management

First Bottega Veneta, then Lush. Why brands are quitting social media

Inside Retail

DECEMBER 6, 2021

They both quit social media this year. And they are just the latest examples of major businesses rethinking their use of social media in recent years. Over a year later, Patagonia continues to boycott the social media giant. This seems to be the reason Bottega Veneta has moved away from social media.

Social Media

Social Media Advertising Outdoor Marketing

Create Retail Today

How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Peloton disrupted fitness once. Can it leverage TikTok to do it again?

Trending Sources

Luxe-for-less leader MCoBeauty talks international expansion

Facebook changes name to Meta as it refocuses on virtual reality

Generation wars: Koala quiz splits opinion as it tackles income inequality

Aligning Exhibit Experiences and Attendee Intent

Retail appointments of the week

Why health, fitness and beauty brands are getting real (and funny)

Plan To Succeed. What Happens After You Reach Your Crowdfunding Goal?

14 Property Management Incentive Program Ideas to Retain Residents

5 Best Experiential Retail Examples

“It’s the right time to open some stores”: Ksubi CEO Craig King

Oh Canada: The next stop in Grace Loves Lace’s global expansion

Protecting your brand must be on everyone’s radar

First Bottega Veneta, then Lush. Why brands are quitting social media

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