Remove 2016 Remove Engagement Remove Marketing Remove Promotion
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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In practice, this includes restricting most marketing by manufacturers and retailers to consumers.

Promotion 130
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Furthermore, the premium and luxury industry has experienced remarkable growth and prominence, due to an increasing number of affluent consumers and an expanding global market. Modern luxury marketing relies on the omnichannel experience. Luxury brands are using technology to create immersive and interactive product presentations.

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Love, Bonito appoints first CEO in its 11-year history

Inside Retail

Female fashion brand Love, Bonito has promoted its chief operating officer Dione Song to CEO, the first time the 11-year-old company has had one. On 17 August 2016, I met Dione at a networking event, and we hit it off instantly,” she recounted. “We Eight months later, we decided to formally join forces to build Love, Bonito.”.

Fashion 130
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The key to better boards? More women with hands-on retail experience

Inside Retail

There are many successful female retail entrepreneurs with innovative concepts but the chains and major retailers have been slow to recognise the value and importance of promoting women to leadership positions.

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Generation wars: Koala quiz splits opinion as it tackles income inequality

Inside Retail

A new marketing initiative from Australian mattress company Koala has waded into a tense debate around generational wealth and housing affordability and sparked strong responses from young and old – though that was likely a goal of the campaign. On Instagram, the campaign has mostly been received positively in the comments section.

Promotion 218
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Beyond gender: How Lego’s push for ‘inclusive play’ reflects social change

Inside Retail

Last Monday, on International Day of the Girl, the Lego Group announced a commitment to removing harmful gender stereotypes from all of its products and marketing going forward. . Parents from the survey were nearly five times as likely to encourage girls to engage in dance and dress-up activities than boys. Blue-and-pink divide.

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Affordable luxury: A look at Aldi’s London champagne bar

Inside Retail

Aldi’s latest pop-up is the second effort the business has made to showcase its wine offering, having also launched a ‘futuristic’ wine store in 2016 which saw online wine sales jump 47 per cent according to Gorkana. This latest wine store succeeded in showing off Aldi’s goods – but it was also just good marketing. “It Private label.