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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. It’s not just that trends have become more fleeting, they’re also more fragmented.

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Zara’s live shopping shows are a big hit in China. Can it do the same in the West?

Inside Retail

Shopping as entertainment isn’t new – TV shopping channels where viewers phoned in to buy featured products were popular for decades – but social media and e-commerce have triggered a new era of livestreaming, led by China where influencers sell everything from cosmetics to snacks at a frenetic pace.

Shopping 130
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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. IR: It’s pretty clear it’s a challenging environment for those consumers at the moment. Shelley Sullivan: MCoBeauty is in its sixth year.

Expansion 245
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Melbourne restaurant Calia collapses, owing $2 million to hospitality platform Liven

Inside Retail

Launched by entrepreneur Jason Chang in 2016, Calia boasts gourmet cuisine prepared by chefs with Michelin-starred pedigree. With prominent Lonsdale Street frontage in one of Australia’s premiere shopping districts, Calia also offers a retail space filled with take-home ingredients, premium liquor and homewares.

Gifts 245
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How Gymshark uses digital technology to enhance user experience in flagship London store

Retail Focus

Modern shopping is a blend of digital and in-person experiences – from online stores and social media to in-person events and bricks-and-mortar high streets. In fact, not only could combining in-person and digital spaces impact the retail industry, but it could be revolutionary across the board.

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Affordable luxury: A look at Aldi’s London champagne bar

Inside Retail

Aldi’s latest pop-up is the second effort the business has made to showcase its wine offering, having also launched a ‘futuristic’ wine store in 2016 which saw online wine sales jump 47 per cent according to Gorkana. They could have put it in a catalogue, or put up some social media posts, but they chose to do a pop-up.

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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

My journey with the brand started in late 2016, when I was the global social media manager for Reebok, managing the Reebok and then Reebokclassics social media accounts. What are they doing differently compared to other brands in the footwear and clothing space? IR: What excites you about Reebok?

Marketing 130