Inside Retail

JUNE 22, 2022

Samsung Australia admitted to misleading buyers of some of its ‘Galaxy’ phones about the water-resistance level, the Australian Competition & Consumer Commission (ACCC) said. The claims “promoted an important selling point for these Galaxy phones. The regulator had first sued the company in July 2019.

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Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

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Inside Retail

NOVEMBER 20, 2022

The business, which specialises in oversized sunglasses, was founded by sisters Tammy Schmidt and Kylie Thomasz in 2016. Schmidt said that their backgrounds were more in corporate and travel, and they didn’t have knowledge or experience in commerce, IT, manufacturing, social media, fashion, design, social media or importing.

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Inside Retail

FEBRUARY 8, 2022

Aldi’s latest pop-up is the second effort the business has made to showcase its wine offering, having also launched a ‘futuristic’ wine store in 2016 which saw online wine sales jump 47 per cent according to Gorkana. They could have put it in a catalogue, or put up some social media posts, but they chose to do a pop-up.

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Social Media Layout Engagement Advertising 130

Retail Focus

JUNE 9, 2023

Modern shopping is a blend of digital and in-person experiences – from online stores and social media to in-person events and bricks-and-mortar high streets. over the previous two years.

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Inside Retail

AUGUST 2, 2023

According to the 2016 Census , the number of women over 55 years old experiencing homelessness increased by 31 per cent compared to 2011 – making it the fastest growing demographic experiencing homelessness in Australia. However, a post promoting the quiz on Facebook, which has an older user base, was deleted following backlash.

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Promotion Social Media Marketing Balance 234

Parcel Pending

APRIL 20, 2022

The D2C e-commerce market exploded during the pandemic as consumers were house-bound and took to online shopping to fulfill their grocery, wardrobe, home goods, and grooming needs. million consumers will buy from a D2C consumer brand in 2022 1 ! million consumers will buy from a D2C consumer brand in 2022 1 !

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Social Media Consumer Customer Retention Marketing 52