Remove 2016 Remove Advertising Remove Line Remove Strategy
article thumbnail

Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Cultural experts now see brands benefitting from leaning into personality, authenticity and fun – swapping the slick advertising for relatable user-generated and low-fi content. Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps.

article thumbnail

The right formula? Promotion of toddler milk comes into question

Inside Retail

The agreement, which bans infant formula manufacturers and importers from advertising and promoting infant formula directly to the public, was reauthorised by the ACCC last week until July 31, 2024. The issues raised by this application go beyond the scope of competition law, and raise significant health policy issues.

Promotion 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

There’s no such thing as a perfect leader: Zalora’s Simone Cortini

Inside Retail

As chief platform officer at Zalora, Asia’s leading online fashion retailer , he is now based in Singapore, and responsible for developing the company’s suite of e-commerce products, including fulfilment solutions, data services, advertising platform and production services. IR: What do you love about your job?

Fashion 130
article thumbnail

Aligning Exhibit Experiences and Attendee Intent 

Trade Show Booth Companies - Trade Group

Advertising pioneer, Claude Hopkin’s in his autobiography, My Life in Advertising , puts it bluntly: “We must never judge humanity by ourselves. The losses occasioned in advertising by venturing on personal preference would easily pay the national debt. Personal preference is likely to appeal to a minority of people.

article thumbnail

Influencer-Inspired Packaging Trends 2023

CRP

This is why the demand for unique and innovative digital marketing strategies has increased. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Image by Creative Retail Packaging.

Gifts 52