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OOH Advertising Trends in 2021 And Beyond

Contra

2020 greatly disrupted outdoor advertising, however, OOH has shown tremendous progress since then. in the second quarter of 2021, the strongest growth recorded since 2016. . So, how have these unique circumstances shaped OOH advertising trends in 2021? Advertising Is Storytelling. And what is in store for 2022?

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Aligning Exhibit Experiences and Attendee Intent 

Trade Show Booth Companies - Trade Group

Advertising pioneer, Claude Hopkin’s in his autobiography, My Life in Advertising , puts it bluntly: “We must never judge humanity by ourselves. The losses occasioned in advertising by venturing on personal preference would easily pay the national debt. Personal preference is likely to appeal to a minority of people.

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The right formula? Promotion of toddler milk comes into question

Inside Retail

The agreement, which bans infant formula manufacturers and importers from advertising and promoting infant formula directly to the public, was reauthorised by the ACCC last week until July 31, 2024. The issues raised by this application go beyond the scope of competition law, and raise significant health policy issues.

Promotion 130
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Business and Human Rights – Global Slavery Index 2023 highlights global nature and scope of modern slavery risks in supply chains

Eye on ESG

Disruption to employment and education caused by the COVID-19 pandemic, armed conflicts, environmental degradation and assaults on democracy in many countries have led to an increase in modern slavery, such that nearly 10 million people have been forced to work or marry since 2016.

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Influencer-Inspired Packaging Trends 2023

CRP

This is why the demand for unique and innovative digital marketing strategies has increased. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Image by Creative Retail Packaging. Image Courtesy: MM.LaFleur 3.

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Retail Spaces That Build Community

Quarter 20

Really as a brand manager or someone charged with the development of your retail design strategy, you're going to be able to fill in these blanks better than any outside source (other than your customers themselves). In 2016, a Korn Ferry study showed that, “. Brand Strategy for Your Retail Design. The result? Your ideas.