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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession. IR: What excites you about Reebok?

Marketing 130
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Mate, a luxury e-bike brand backed by Jay-Z, is heading Down Under

Inside Retail

Mate is doing a lot in the fashion space, so there was a good synergy there,” Wilkinson said. Mate was founded by sister and brother Julie Kronstrøm Carton and Christian Adel Michael in 2016. While the brand is benefiting from the overall growth of the e-bike market, which is projected to reach US$79.7 Riding the fashion trends.

Fashion 246
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StockX COO on the importance of fast shipping to improve CX, drive growth

Inside Retail

As the resale market continues to grow, leading fashion and sneaker reseller StockX is taking steps to improve the process of buying and selling authenticated, pre-owned products online. Rise of the resale market The launch of Xpress Ship comes as demand for pre-owned sneakers continues to rise. Hence, the name: StockX.

Fashion 130
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This is how StockX is responding to the looming recession

Inside Retail

Founded in Detroit in 2016, StockX has grown from a niche online resale site for rare sneakers into a global online marketplace for fashion, electronics, art and other collectibles with a staggering US$3.8 billion valuation. . Tell the world what you’re about without ever saying a word,” the campaign video states. Focus on global growth.

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Why StockX is a modern day Sotheby’s

Inside Retail

Online marketplace StockX has seen exponential growth since it gained momentum in 2016. The resale platform is known as the leading destination to buy and sell rare and exclusive popular culture items such as sneakers, apparel, electronics, collectibles, and accessories. You can’t buy brand equity.

Artistic 130
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How a third-generation knitwear manufacturer aims to disrupt fashion

Inside Retail

I joined forces with Tim in 2015, and in 2016, Mia Fratino was born. I came into the relationship as a designer and a marketer and he’s very much the manufacturing and logistics part of it. After three years, we took a space in Balaclava [in Melbourne]. He moved his premises offshore about 12 years ago.

Fashion 264
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Over 600 flash sales and 500,000 members: The story of OnTheList

Inside Retail

United by their shared passion for fashion, Delphine Lefay and Diego Dultzin Lacoste launched members-only flash sales site OnTheList in 2016 with the aim of offering the best shopping experience for everyone in Hong Kong. In newer markets like Australia, South Korea and Malaysia, the company is mainly focused on online sales.

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