What Stanley’s Valentine’s Day sellout says virality in retail
Inside Retail
JANUARY 11, 2024
Released on December 31, 2023, the red and pink tumblers quickly sold out online and in stores, with videos of customers waiting hours in line and reports of semi-physical scuffles over the cup going viral over TikTok and Instagram. This is where acute marketing tactics come into play. And boy did they ever.
Let's personalize your content