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What Stanley’s Valentine’s Day sellout says virality in retail

Inside Retail

Released on December 31, 2023, the red and pink tumblers quickly sold out online and in stores, with videos of customers waiting hours in line and reports of semi-physical scuffles over the cup going viral over TikTok and Instagram. This is where acute marketing tactics come into play. And boy did they ever.

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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

H&M announced a collaboration with Iris Apfel, New York style icon, fashion designer and interior decorator who likes to dress up “for herself and herself only” and is known for her vibrant clothing, fun accessories and signature thick, oversized specs. The line will be designed for all ages and sizes, thanks to her “why be boring?

Fashion 246
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Mate, a luxury e-bike brand backed by Jay-Z, is heading Down Under

Inside Retail

Wilkinson credits his and Wallis’ backgrounds in fashion retail and licensing for helping to get the deal over the line. Mate was founded by sister and brother Julie Kronstrøm Carton and Christian Adel Michael in 2016. While the brand is benefiting from the overall growth of the e-bike market, which is projected to reach US$79.7

Fashion 246
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How Twoobs turned a damaged stock shipment into a sales boon

Inside Retail

Melbourne-based Twoobs has turned a damaged shipment of nearly 3000 pairs of its distinctive shoes into a sales boon that has exceeded the startup’s targets, in an eco-friendly marketing masterclass for other SMEs dealing with stock bungles. The Dadon sisters were overjoyed their come-clean marketing gamble paid off. “We

Flow 130
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Why StockX is a modern day Sotheby’s

Inside Retail

Online marketplace StockX has seen exponential growth since it gained momentum in 2016. The resale platform is known as the leading destination to buy and sell rare and exclusive popular culture items such as sneakers, apparel, electronics, collectibles, and accessories. You can’t buy brand equity.

Artistic 130
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Nicobar, the mindful Indian brand that is on the cusp of global expansion

Inside Retail

Founded in New Delhi in 2016, it’s a company that believes in culture as much as commerce and telling stories through its products. One is with a global alcoholic beverages company, where we create a line extension, and then another one with a large Indian conglomerate where we launch into a new category of beauty.”

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Retailing in India: Pandemic Drives Growth in Pet Care Industry

VMS

According to Global Market Insight and Euromonitor, though the Indian pet care industry is estimated at less than 0.8 billion USD in 2018, it is among the fastest-growing markets, with a projected compounded annual growth rate (CAGR) of about 17 percent in comparison with a global rate of 5.2 percent of global industry valued at $190.1