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PE Nation co-founder steps aside

Inside Retail

. “The business has secured and developed an extremely strong product and design team,” the statement read.” ” After years of working in fashion, Greaves and Edwards founded PE Nation in March 2016. The two aimed to disrupt the activewear market by realising their own vision of active streetwear.

Fashion 258
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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to the latest toys and games data from Euromonitor, China is the fifth biggest global market for Pokémon Go.

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Bond-eye CEO: “Copy-cats are unable to do this which sets us apart”

Inside Retail

In 2011, Australian swimwear label Bond-eye re-entered the market, after taking a hiatus for several years to recalibrate. Brand identity for strong, scalable growth Today Bond-eye is known for its balance between function and aesthetic, impeccable quality and aspirational marketing campaigns. A major factor is that Bond-eye sells. “We

Marketing 147
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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession.

Marketing 130
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Freshly Cosmetics announces launch of its first flagship beauty store in the UK

Retail Focus

Its interior promises to be a tangible representation of Freshly’s commitment to sustainability and has been created using sustainable and recycled materials in collaboration with Valencian design studio CuldeSac. The brand has a very clear vision and purpose and the company are led and guided by pioneers in R&D for natural cosmetics.

Texture 223
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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands. Beyond bread and butter Volley has just released a new design, Volley Cross Court, which was motivated by the brand wanting to do a better job for the planet.

Artistic 244
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What Stanley’s Valentine’s Day sellout says virality in retail

Inside Retail

This is where acute marketing tactics come into play. How the Stanley tumbler went from dead to widespread When Stanley was originally launched in 1913, the company’s beverage and food containers were primarily marketed toward “rough and tumble” male consumers for arduous expeditions like hikes or long travel journeys.